Dopo la notizia della scorsa settimana http://avmagazine-plasma pioneer, giungono nuove voci sconfortanti riguardanti il famoso produttore giapponese.
Sembra infatti confermato che i nuovi plasma Pioneer non saranno più sviluppati dalla casa, ma acquistati da terzi; quel che è peggio è che non solo il taglio da 42 pollici verrà esternalizzato, ma tutta la propria produzione.
Qui sotto aggiungo il testo della notizia, fonte Reuters
Pioneer has spent a little over 100 billion yen to build four plasma panel production lines and to buy two more lines from NEC Corp . (Reporting by Kentaro Hamada, Mayumi Negishi, Edwina Gibbs and Kiyoshi Takenaka; Editing by Hugh Lawson)
- TOKYO, March 4 - Japan's Pioneer Corp is finalising plans to stop all production of plasma display panels in a bid to turn around its loss-making TV operations, an industry source briefed on the plan said on Tuesday.
Shares in the the maker of audio-visual products and auto electronics jumped to a four-month high after first reports of the move, and were up 9.6 percent at 1,143 yen as of 0410 GMT.
Pioneer is the world's fifth-biggest plasma TV maker, but it has been struggling to compete with larger rivals with better output efficiency such as Matsushita Electric Industrial Co , maker of Panasonic-brand electronics.
After it halts panel production, Pioneer plans to buy panels for flat TVs from Matsushita, the Nikkei business daily reported.
Japanese TV makers have been undergoing a realignment as top manufacturers with ample output capacity such as Matsushita and Sharp Corp look for panel buyers, while midtier players seek ways to obtain display panels without making hefty initial investments.
A Pioneer spokesman said the company would unveil its display business strategy when it announces companywide business plans on Friday.
To fight price declines, Pioneer last year launched its "Kuro" series, positioning the TVs as premium products. Executives had said the brand was gaining momentum and would translate into bigger sales in 2008.
Pioneer aims to sell 480,000 plasma TVs in the business year that ends this month, less than one-10th of Matsushita's sales target of 5 million units.
Withdrawing from the panel business implies the firm will close its panel plant in Kagoshima in southwest Japan, but Pioneer is studying ways to avoid shutting the factory, the source said.
Pioneer has spent a little over 100 billion yen to build four plasma panel production lines and to buy two more lines from NEC Corp . (Reporting by Kentaro Hamada, Mayumi Negishi, Edwina Gibbs and Kiyoshi Takenaka; Editing by Hugh Lawson)
Sembra infatti confermato che i nuovi plasma Pioneer non saranno più sviluppati dalla casa, ma acquistati da terzi; quel che è peggio è che non solo il taglio da 42 pollici verrà esternalizzato, ma tutta la propria produzione.
Qui sotto aggiungo il testo della notizia, fonte Reuters
Pioneer has spent a little over 100 billion yen to build four plasma panel production lines and to buy two more lines from NEC Corp . (Reporting by Kentaro Hamada, Mayumi Negishi, Edwina Gibbs and Kiyoshi Takenaka; Editing by Hugh Lawson)
- TOKYO, March 4 - Japan's Pioneer Corp is finalising plans to stop all production of plasma display panels in a bid to turn around its loss-making TV operations, an industry source briefed on the plan said on Tuesday.
Shares in the the maker of audio-visual products and auto electronics jumped to a four-month high after first reports of the move, and were up 9.6 percent at 1,143 yen as of 0410 GMT.
Pioneer is the world's fifth-biggest plasma TV maker, but it has been struggling to compete with larger rivals with better output efficiency such as Matsushita Electric Industrial Co , maker of Panasonic-brand electronics.
After it halts panel production, Pioneer plans to buy panels for flat TVs from Matsushita, the Nikkei business daily reported.
Japanese TV makers have been undergoing a realignment as top manufacturers with ample output capacity such as Matsushita and Sharp Corp look for panel buyers, while midtier players seek ways to obtain display panels without making hefty initial investments.
A Pioneer spokesman said the company would unveil its display business strategy when it announces companywide business plans on Friday.
To fight price declines, Pioneer last year launched its "Kuro" series, positioning the TVs as premium products. Executives had said the brand was gaining momentum and would translate into bigger sales in 2008.
Pioneer aims to sell 480,000 plasma TVs in the business year that ends this month, less than one-10th of Matsushita's sales target of 5 million units.
Withdrawing from the panel business implies the firm will close its panel plant in Kagoshima in southwest Japan, but Pioneer is studying ways to avoid shutting the factory, the source said.
Pioneer has spent a little over 100 billion yen to build four plasma panel production lines and to buy two more lines from NEC Corp . (Reporting by Kentaro Hamada, Mayumi Negishi, Edwina Gibbs and Kiyoshi Takenaka; Editing by Hugh Lawson)
